MARKETING PROJECTS
CHECK OUT AWESOME PROJECTS I HAVE HELPED CREATE
I HAVE EXPANDED UPON SOME OF THE BIGGEST PROJECTS I HAVE WORKED ON TO DATE BOTH ACADEMICALLY AND PROFESSIONALLY. MOST OF THESE PROJECTS HAVE BEEN COLLABORATIVE EFFORTS; FURTHERMORE, I DISCLOSE WHAT PIECES I AM RESPONSIBLE FOR. IF YOU WANT MORE EXAMPLES OF MY WORK, IT IS LINKED BELOW!
QUANTITATIVE CONSUMER INSIGHTS - SPSS
EASTMAN CHEMICAL
In our capstone course, we worked with Eastman Chemical to analyze consumer trends and preferences regarding sustainable and clean beauty ingredients. Our primary goal was to delve into Eastman's primary survey data as well as sustain our findings through our own primary research that consisted of journal articles, social media trends, and cosmetic brand audits. We presented our semester long findings to Eastman.
DETAILS:
- I performed the SPSS analysis on "active" ingredients section with a focus on SPF trends
- I triangulated our discovered trends with academic articles as well as popular press examples
DEMO EVENTS
MILWAUKEE
During my time with Techtronic Industries, I was responsible for representing Milwaukee, Ryobi, Ridgid, & Empire. I hosted Demo Events where I wold interact with clients to explain our products and host training sessions. In order to prepare, I would analyze my market's sales numbers to see what products should be pushed at the events. I also had to coordinate details with Home Depot management in order to have enough on hand inventory and proper advertising of the event. These events were a great way to drive sales for my market and build relationships. My most successful demo event resulted in a $25,000 increase in sales volume for the day of the event.
DETAILS:
- I hosted events on my own and with other team members
- These events took place at Home Depot stores
DIGITAL CAMPIGNS & GOOGLE ADS
WEAR KNOX
In my digital campaigns marketing course, we partner with a local apparel company, WearKnox, to help increase their brand awareness. We launch ad campaigns through Google Ads and analyze the results using Google Analytics. We also launch campaigns on META as well and track the metrics. The ads launch consist of new products, display ads, Instagram reels, and other content that we create. This is a semester long project that is multi-faceted.
DETAILS:
- The sweatshirt pictured was designed by Kailin Nguyen
- I created some display ads for this campaign and help lead our strategy for the project
MARKETING STRATEGY
SAFE CHEF
This was our final project for my marketing strategy course. We had to create a company from the ground up and develop a strategic marketing plan. This project is comprehensive of all of the skills that I learned in the class. I love getting to do projects like this because the skills are transferrable to any consulting project I may work on.
DETAILS:
- I assisted with the branding elements, overall strategic direction, and digital elements presented
- I was solely responsible for the competitive analysis (5 C's, SWOT, & Perceptual Map)
MARKETING FOCUSES
BRANDING
Establishing brands that differentiate in the eyes of the consumer
SALES
Leveraging meaningful B2B and B2C relationships to drive growth
STRATEGY
Developing a Marketing Mix and setting SMART goals to guide a project