HELLO THERE
I'M ERIN
I currently work in Loyalty Strategy at Pilot Flying J which allows me to utilize my quantitative skills to develop a customer facing rewards program. I have a deep passion to succeed which is backed up by my unparalleled work ethic. I bring new perspectives to projects and love to be collaborative. Whatever or whoever I work with becomes my utmost priority. I desire to lead by giving back to others and having a bold vision.
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I have a cat named Ranch, like the dressing, and a dog named Sadie. My husband, Dane, owns a construction company here in Tennessee
I am so glad that you are here, and I can't wait to connect with you!
EDUCATIONAL & PROFESSIONAL BACKGROUND
THE UNIVERSITY OF TENNESSEE KNOXVILLE
Master of Science in Marketing, 2023-2024
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Bachelor of Business Administration, 2019 - 2023
TECHTRONIC INDUSTRIES
Field Sales & Marketing Representative
January - July 2023
Internship
June - August 2022
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PILOT FLYING J
Loyalty Strategy
April 2024 - Present
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CONSULTING PROJECTS I'VE WORKED ON
SOCIAL MEDIA
Partnered with LOGO Brands to develop a social media strategy that they could utilize. We had to define SMART goals and the KPI's for this social media campaign. Our team's strategy won out of 10 groups. I created the graphics and spearheaded our strategy.
DESIGN THINKING
My team brainstormed a solution to Young Williams Animal Center's problem with overcrowding at the facility. Worked through the design thinking process to reimagine how they could reduce clutter and maximize efficiency. I came up with the idea of creating a partitioned waiting room and created the visual depictions.
TIKTOK STRATEGY
Nissan was seeking ideas on how to improve their TikTok account engagement. My team created a survey on Qualtrics and analyzed the Results on SPSS. I came up with one of our TikTok ideas and also helped run the SPSS analyses.
* I was one of 3 selected out of my cohort to pitch a partnership between the University of Tennessee and Nissan Corporate; however, I had personal circumstances that did not allow me to attend.